In the latest drinkable news, 90s alt-rock band- that apparently is still making music- Foo Fighters has teamed up with Coors to create a “spiritually-enhanced” beer that they claim can be used to keep demons at bay. The appropriately-christened “Coors Almighty Light” is brewed with water that has been blessed by a non-denominational priest, giving it holy abilities that will “shield your soul with every sip.” And unlike last week’s Dr, Pepper rewards-points-based giveaway, this was available as part of a good-ol’-fashioned, no-purchase-necessary sweepstakes that ended on the 25th
Admittedly, the Foo Fighters aren’t a band I’ve paid much attention to in the past 10 years or so. Did they all become born-again Christians? Are they gonna change their name to Demon Fighters? Is Dave Grohl, the man who was literally Satan in the Tenacious D movie, turning his back on demon-kind? Does a “non-denominational” priest have any real authority to make holy water? Why Coors Light?
Wait, it’s a promotional stunt for their new horror/comedy movie, Studio 666?……right, I knew that…
Ok so the premise behind the movie is that they rented a supposedly-haunted house to all live in together while recording their last album, so they decided “let’s make a movie about that, but make the house actually haunted.” That may eliminate most of the previously posited questions, but… does a priest not belonging to any particular sect have the authority to make actual holy water?
As you can probably guess, googling anything regarding religion quickly turns into a hot mess. My initial dismissal of non-denominational churches aside, the most useful information along this line seems to be that, in a pinch, anyone can make holy water. Fighting off demons, movie-based or otherwise, seems to count as “in a pinch.” However, this also opened up a rabbit hole about how drinking holy water doesn’t really do anything, and that it’s best to sprinkle it with a flick of your fingers in a cross-shaped motion onto the object or person you wish to bless. Apparently, there was also a point in the 13th Century where the Catholic Church had to make a point of saying that you cannot be baptized with beer, but, again, we’re going non-denominational here, so the Vatican isn’t exactly an absolute authority on the topic.
I guess the only remaining question is… does Coors Light play any part in the movie? idk, the movie is out now, but I’m probably not gonna see it. Again, I haven’t really cared about the Foo Fighters that much since high school, demon-proof beer or not.